Brake the Habit

For the next 21 days, we challenge you to follow the posted speed limit – without going over – every single time you drive. Our goal is to encourage our fellow drivers to “brake” the habit of speeding, become more aware of their driving habits, and contribute to safer streets for everyone.

 

 

WAIT, WHAT’S THIS CHALLENGE ALL ABOUT?

WE’RE GLAD YOU ASKED. LEARN MORE BELOW

What we Know

Speeding endangers you, your loved ones, and everyone else on the road.

While speeding may seem like the faster option, ultimately, Speeding Slows You Down.

Speeding accounts for more than one-quarter of all traffic-related fatalities nationally.

Did you know? Speeding is a type of aggressive driving behavior.

There are many reasons drivers choose to speed, but lateness, traffic, and a general disregard for others are the main culprits behind this risky behavior.

Speed limits are put in place to protect everyone who uses our roads.

When you speed, your ability to steer safely around another vehicle, a hazardous object, or an unexpected curve is reduced.

Speed also affects your safety even when you are driving at the speed limit but too fast for road conditions, such as during bad weather, when a road is under repair, or in an area at night that isn’t well lit.

A common misconception is that speeding is an interstate-related issue. Speeding happens — and is dangerous — on all roads.

When you speed, it takes longer to stop — including to stop for pedestrians or road crews.

Even advancements in vehicle safety and passenger protection cannot keep people safe from the dangers of speeding.

CHALLENGE ACCEPTED

1. Start Cruising

The easiest way to avoid speeding is to use your cruise control.

2. Give Yourself More Time

Do you speed because you find yourself behind schedule?

3. Check Your Speedometer

Keep your speedometer at the posted speed limit.

4. Learn the Cost of Speeding

Speeding tickets are EXPENSIVE!

5. Consider Your Tires

Driving faster doesn’t just affect your gas tank. You’ll also wear your tires out quicker by driving too fast too often.

6. Identify Speeding Triggers

Factors like stress or anger can cause you to drive too fast. Learning your triggers can help you learn how to stop speeding altogether.

7. Practice Calming Exercises

Breathe and calm down!

8. Enjoy Speed in Other Activities

If you’re an adrenaline junkie, go downhill mountain biking or skydiving!

 

IT’S TIME TO MAKE A CHANGE, CHEYENNE.

RIGHT HERE. TODAY.

Let’s work together to reverse the trend and make the roads safe for everyone.